Last updated: December 16, 2025
This Privacy Policy explains how UpChamp Ltd (together with its affiliates, “UpChamp”, “we”, “us”, or “our”) collects, uses, discloses, stores, and protects personal data when you use:
- Our smart football product
- Our mobile application
- Our websites
Related services, features, and customer support
(collectively, the “Services”).
This Privacy Policy is written in accordance with:
- UK GDPR
- EU General Data Protection Regulation (GDPR)
- UAE Federal Decree-Law No. 45 of 2021 (PDPL)
By accessing or using our Services, you agree to this Privacy Policy and our Terms of Service.
1. INTRODUCTION
UpChamp designs and sells a smart football used with a mobile application for football training, performance tracking, and skill development. Our technology uses on-device camera-based tracking to analyse ball interaction and performance metrics.
When we refer to “you”, we mean:
- An individual user of the Services; or
- A parent or legal guardian using the Services on behalf of a child; or
- A school, club, or organisation using the Services.
If you use the Services on behalf of another person or entity, you confirm that you are authorised to do so.
2. ELIGIBILITY & CHILDREN’S PRIVACY
2.1 Age Requirements
Our Services are intended for users aged 18 and above
Children under 14 may use the Services only with verified parental consent and supervision
2.2 Children’s Data Protection
We apply enhanced protections for children in line with:
- UK Children’s Code
- GDPR Article 8
- UAE PDPL
Children cannot create accounts independently. Accounts must be created and managed by a parent or legal guardian.
3. INFORMATION WE COLLECT
We collect the following categories of information:
3.1 Information You Provide Directly
- Account Information
- Name
- Email address
- Username
- Password
- Date of birth
(Optional: height and weight for training metrics) - Purchase & Payment Information
- Shipping address
- Billing address
- Payment details (processed securely by third-party payment providers; we do not store card numbers)
- Customer Support & Communications
- Emails
- Live chat messages
- Support requests
- Feedback and inquiries
- Reviews & Community Content
- User reviews
- Testimonials
- Feedback submissions
(Moderated before public display)
3.2 Information Collected Automatically
- Training & Performance Data
- Repetitions
- Accuracy
- Speed
- Time
- Training frequency and activity metrics
Important:
- Camera video is processed locally on your device only.
- No video footage is transmitted, stored, or analysed on our servers.
Device & Usage Data
- Device type
- Operating system
- App version
- IP address
- Browser type
- General Location Data
- Country or region derived from IP (not precise location)
3.3 Demographic & Aggregated Data
We may generate anonymised or aggregated statistics (e.g., age ranges, activity trends) that cannot identify you personally.
3.4 Information from Third Parties
We may receive limited information from:
- Payment processors
- Analytics providers
- App stores
- Social platforms (only if you interact with us there)
4. HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
4.1 Providing the Services
- Create and manage accounts
- Deliver training features
- Track football performance metrics
- Enable app functionality
4.2 Improving the Services
- Analyse usage trends
- Fix bugs
- Improve training experiences
- Enhance app features
4.3 Communications
- Transactional emails (orders, updates)
- Support responses
- Important service notifications
4.4 Marketing (Where Permitted)
- Product updates
- Offers and promotions
(You may opt out at any time)
4.5 Safety & Compliance
- Fraud prevention
- Security monitoring
- Legal compliance
5. LEGAL BASES FOR PROCESSING (GDPR)
We process personal data based on:
- Contractual necessity – to provide the Services
- Legitimate interests – improving security and functionality
- Legal obligations – compliance with laws
- Consent – marketing communications or optional features
- You may withdraw consent at any time.
6. HOW WE DISCLOSE INFORMATION
We may disclose information to:
6.1 Service Providers
Trusted third parties that help us operate:
- Hosting providers
- Analytics services
- Customer support tools
- Payment processors
- All providers are contractually bound to protect your data.
6.2 Legal & Regulatory Authorities
When required by law or to protect rights, safety, or security.
6.3 Business Transfers
In the event of a merger, acquisition, or restructuring.
7. COOKIES & ANALYTICS
7.1 Cookies
We use cookies for:
- Essential website functionality
- Performance analytics
- Preference storage
- You can manage cookies through your browser settings.
7.2 Analytics
- We may use analytics tools (e.g., app performance tracking) that do not collect sensitive data.
- We do not use targeted advertising for children.
8. YOUR PRIVACY RIGHTS
Depending on your location (UK, EEA, UAE), you have the right to:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict or object to processing
- Data portability
- Withdraw consent
How to Exercise Rights
Email us at:
privacy@upchamp.com
We may verify your identity before fulfilling requests.
9. DATA RETENTION
We retain personal data only:
- As long as necessary to provide Services
- To comply with legal obligations
- When data is no longer needed, it is securely deleted or anonymised.
10. DATA SECURITY
We use:
- Encryption
- Access controls
- Secure servers
- Regular security audits
No system is 100% secure, but we take reasonable measures to protect your information.
11. INTERNATIONAL DATA TRANSFERS
Your data may be processed outside your country.
When transfers occur, we rely on:
- Adequacy decisions
- Standard Contractual Clauses
- Lawful safeguards under GDPR and UAE PDPL
12. THIRD-PARTY LINKS
Our Services may link to third-party websites.
We are not responsible for their privacy practices.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time.
Updates will be posted on our website and app with a revised date.
14. CONTACT US
If you have any questions or concerns, contact us at:
UpChamp Ltd
18 Avoncliffe close
Rochdale,uk
privacy@upchamp.com